What is an Alexa Rank?
Alexa is a ranking system which bases its algorithms on the level of traffic each website receives from visitors who visit the website with an Alexa toolbar installed. The lower your Alexa rank, the better. You are competing with every website on the Internet as they are all ranked, some of them in the high millions. See Alexa’s definition of the Alexa Traffic Rank:
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.
The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)
Why would you want to improve your Alexa Rank?You should always look for ways to improve your website – if you are trying to monetize your site, improving your Alexa rank will be extremely beneficial. Webmasters, advertisers, and ad networks base your Alexa rank to determine the value of a link on your website or blog. In doing so, you have a better foundation for setting your prices.
Tips to improve your Alexa Rank :
· Install the Alexa toolbar and surf your website as you would regularly. In doing so, you will help make the rank of your website increase.
· Encourage others to download the Alexa toolbar. Get your friends, family members, and even fellow co-workers to surf your website.
· Advertise on search engines. In doing so, you will generate massive amounts of traffic which will significantly change your Alexa rank in time.
· Write an article or blog about Alexa. Webmaster related content will help you generate traffic. Most webmasters tend to already have the Alexa toolbar which can help improve your rank substantially if the updating is consistent.
· Flaunt your URL in webmaster or search engine optimization forums. You can include them in your posts as well as in your forum signatures, giving you a decent amount of exposure.
Overall, the steps to improve your Alexa rank can be tedious and time consuming but in the end, it is worth it. Alexa rank can make monetizing your website or blog easier with the lower rank you have because you can charge more if you have better statistics than the other competitors in your niche.
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2 comments:
Alexa Internet, is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on the web traffic to other websites.
Alexa collects information from users who have installed an “Alexa Toolbar,” allowing them to provide statistics on web site traffic, as well as lists of related links. It uses these data to form Alexa ranking. There is some controversy over how representative Alexa’s user base is of typical Internet behavior. If Alexa’s user base is a fair statistical sample of the internet user population, Alexa’s ranking should be quite accurate. A known source of bias is the self-selecting, opt-in nature of Alexa traffic tracking software installation, but the significance of this bias on rankings is not reported. Alexa ranking measures traffic ranking collected from Alexa toolbar users. High alexa ranking has no relationship with high google ranking, yahoo ranking, and etc.
Ranking in Alexa is significant as it can significantly increase your bargaining power when it comes to selling advertising on your site. If advertisers see that your site has a higher ranking, they are likely to think that they can sell more of their products and services by having a link on your site. This means that you can charge them higher fees for that link.
Alexa is one of the most prolific and robust search engines alongside the leader Google. Alexa apart from having a search engine also has a web information company tracking information about all the sites. Based in California, USA, this company is a subsidiary to the very famous Amazon.com. Alexa receives much of its usage from the US only. However, slowly but steadily Alexa is also being used for search engine. Although Alexa was founded back in the year 1996, Amazon.com bought it in the year 1999 for a whopping $250 million. In order to better its prospects over the net, Alexa partnered Google in the year 2002.
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