related_results_labels({"version":"1.0","encoding":"UTF-8","feed":{"xmlns":"http://www.w3.org/2005/Atom","xmlns$openSearch":"http://a9.com/-/spec/opensearchrss/1.0/","xmlns$georss":"http://www.georss.org/georss","xmlns$thr":"http://purl.org/syndication/thread/1.0","id":{"$t":"tag:blogger.com,1999:blog-407191977307416260"},"updated":{"$t":"2010-09-06T01:20:37.949-07:00"},"title":{"type":"text","$t":"GENIUS PLANET"},"subtitle":{"type":"html","$t":"Web Design. Social Media. Personal Branding"},"link":[{"rel":"http://schemas.google.com/g/2005#feed","type":"application/atom+xml","href":"http://www.geniusplanetnigeria.com/feeds/posts/default"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/-/Personal+Branding?alt\u003djson-in-script\u0026max-results\u003d5"},{"rel":"alternate","type":"text/html","href":"http://www.geniusplanetnigeria.com/search/label/Personal%20Branding"},{"rel":"hub","href":"http://pubsubhubbub.appspot.com/"},{"rel":"next","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/-/Personal+Branding/-/Personal+Branding?alt\u003djson-in-script\u0026start-index\u003d6\u0026max-results\u003d5"}],"author":[{"name":{"$t":"ADAMA J.ADAMA"},"uri":{"$t":"http://www.blogger.com/profile/03507938683873261232"},"email":{"$t":"noreply@blogger.com"}}],"generator":{"version":"7.00","uri":"http://www.blogger.com","$t":"Blogger"},"openSearch$totalResults":{"$t":"16"},"openSearch$startIndex":{"$t":"1"},"openSearch$itemsPerPage":{"$t":"5"},"entry":[{"id":{"$t":"tag:blogger.com,1999:blog-407191977307416260.post-7747351367222192930"},"published":{"$t":"2010-02-15T00:51:00.001-08:00"},"updated":{"$t":"2010-02-15T01:21:33.045-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Personal Branding"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Motivation."},{"scheme":"http://www.blogger.com/atom/ns#","term":"Personal Development"}],"title":{"type":"text","$t":"Attaining The S.T.A.R Status."},"content":{"type":"html","$t":"Personal branding emphasizes on creating your uniqueness, distinction and going the extra mile to be outstanding by standing out tall among your equals.  First Bank Nigeria has a rewarding program called the S.T.A.R which stands for S.tand T.all A.mongst the R.est. Every year, staff who attain this S.T.A.R Status are rewarded openly at their Annual General Meeting (AGM). \u003cbr /\u003eThe Universe has a way of rewarding outstanding people. No one goes the extra mile to stand tall among the rest that is not rewarded. Guiness Book of Records chronicles outstanding global achievements. Employers promote outstanding employees. People patronise outstanding products and services. \u003cbr /\u003eWhat are you good in? What are your areas of strength? Where do your passion lie? Discover it. Work on it. Practise it. Rehearse very well. Read more about it. Expend the extra hours.  Be passionate. Decide to be the next success story that will top the news items across several media.\u003cbr /\u003eThis is your year of outstanding results. You will stand tall among your contemporaries as the best MD/CEO, Manager, Writer, Singer, Poet, Speaker, Event Organiser,  Consultant,  Web Developer, Marketer, ...\u003cbr /\u003eMy conclusion:         I'm commending young Nigerians and Africans who are Unemployed, Employed and Self-employed to work smart to attain the S.T.A.R Status in their various fields of endeavors to attract personal success. Building a successful personal brand is the surest path to greatness in today's competitive world. Strive hard to attain the S.T.A.R Status. The universe will definately reward you!                    What's on your mind?\u003cdiv class\u003d\"blogger-post-footer\"\u003e3892-geniusplanet2007@gmail.com\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/407191977307416260-7747351367222192930?l\u003dwww.geniusplanetnigeria.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://www.geniusplanetnigeria.com/feeds/7747351367222192930/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://www.geniusplanetnigeria.com/2010/02/attaining-star-status_15.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/7747351367222192930"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/7747351367222192930"},{"rel":"alternate","type":"text/html","href":"http://www.geniusplanetnigeria.com/2010/02/attaining-star-status_15.html","title":"Attaining The S.T.A.R Status."}],"author":[{"name":{"$t":"ADAMA J.ADAMA"},"uri":{"$t":"http://www.blogger.com/profile/03507938683873261232"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"01219756135729062288"}}],"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-407191977307416260.post-8390774673903897203"},"published":{"$t":"2009-02-15T07:34:00.001-08:00"},"updated":{"$t":"2010-01-18T03:08:54.086-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Personal Branding"}],"title":{"type":"text","$t":"MEET MY MENTORS!"},"content":{"type":"html","$t":"\u003ca href\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZg2ow3qu_I/AAAAAAAAAGQ/_ExZbyATA9g/s1600-h/ADA4.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303048635169815538\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 89px; CURSOR: hand; HEIGHT: 111px\" alt\u003d\"\" src\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZg2ow3qu_I/AAAAAAAAAGQ/_ExZbyATA9g/s320/ADA4.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cdiv\u003e\u003ca href\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZg2os_TREI/AAAAAAAAAGI/BvXQOCC6w3Y/s1600-h/ADA3.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303048634128090178\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 100px; CURSOR: hand; HEIGHT: 132px\" alt\u003d\"\" src\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZg2os_TREI/AAAAAAAAAGI/BvXQOCC6w3Y/s320/ADA3.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cdiv\u003e\u003ca href\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZg2oXpY7fI/AAAAAAAAAGA/jcQ4l0JcLx0/s1600-h/ADA2.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303048628399042034\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 74px; CURSOR: hand; HEIGHT: 87px\" alt\u003d\"\" src\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZg2oXpY7fI/AAAAAAAAAGA/jcQ4l0JcLx0/s320/ADA2.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cdiv\u003e\u003ca href\u003d\"http://3.bp.blogspot.com/_IC5upHpV7t0/SZg2oGoUVyI/AAAAAAAAAF4/KbKB8Q7Eg0E/s1600-h/ada1.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303048623831144226\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 85px; CURSOR: hand; HEIGHT: 90px\" alt\u003d\"\" src\u003d\"http://3.bp.blogspot.com/_IC5upHpV7t0/SZg2oGoUVyI/AAAAAAAAAF4/KbKB8Q7Eg0E/s320/ada1.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cdiv\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e\u003cdiv\u003eMeet my mentors. Barack Obama for eloquence and charisma, David Oyedepo for his insights into wealth and mental empowerment, Mensa otabil for his leadership, secular understanding ,productivity skills and teaching grace, Michael Dunlop though  for motivating me on\"How to make money Online\" even though very young. I love them very much!\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e3892-geniusplanet2007@gmail.com\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/407191977307416260-8390774673903897203?l\u003dwww.geniusplanetnigeria.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://www.geniusplanetnigeria.com/feeds/8390774673903897203/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://www.geniusplanetnigeria.com/2009/02/meet-my-mentors.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/8390774673903897203"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/8390774673903897203"},{"rel":"alternate","type":"text/html","href":"http://www.geniusplanetnigeria.com/2009/02/meet-my-mentors.html","title":"MEET MY MENTORS!"}],"author":[{"name":{"$t":"ADAMA J.ADAMA"},"uri":{"$t":"http://www.blogger.com/profile/03507938683873261232"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"01219756135729062288"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://4.bp.blogspot.com/_IC5upHpV7t0/SZg2ow3qu_I/AAAAAAAAAGQ/_ExZbyATA9g/s72-c/ADA4.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-407191977307416260.post-6834174427310218163"},"published":{"$t":"2009-02-15T06:29:00.000-08:00"},"updated":{"$t":"2010-01-18T03:11:02.085-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Personal Branding"}],"title":{"type":"text","$t":"WE SELL BEST BRANDS, CHEAP PRICES"},"content":{"type":"html","$t":"\u003ca href\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZgoa97uhpI/AAAAAAAAAFo/OdGWxcIVlAE/s1600-h/ad3.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303033004995544722\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 124px; CURSOR: hand; HEIGHT: 119px\" alt\u003d\"\" src\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZgoa97uhpI/AAAAAAAAAFo/OdGWxcIVlAE/s320/ad3.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cdiv\u003e\u003ca href\u003d\"http://2.bp.blogspot.com/_IC5upHpV7t0/SZgoa2h4RRI/AAAAAAAAAFg/29I65kfGe5o/s1600-h/ad2.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303033003008083218\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 124px; CURSOR: hand; HEIGHT: 105px\" alt\u003d\"\" src\u003d\"http://2.bp.blogspot.com/_IC5upHpV7t0/SZgoa2h4RRI/AAAAAAAAAFg/29I65kfGe5o/s320/ad2.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cdiv\u003e\u003ca href\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZgoax9GhbI/AAAAAAAAAFw/jIpySKf4uno/s1600-h/ad4.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303033001780086194\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 124px; CURSOR: hand; HEIGHT: 100px\" alt\u003d\"\" src\u003d\"http://4.bp.blogspot.com/_IC5upHpV7t0/SZgoax9GhbI/AAAAAAAAAFw/jIpySKf4uno/s320/ad4.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cdiv\u003e\u003ca href\u003d\"http://3.bp.blogspot.com/_IC5upHpV7t0/SZgoanPm8BI/AAAAAAAAAFY/jTqKNwKDviY/s1600-h/ad8.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303032998904918034\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 125px; CURSOR: hand; HEIGHT: 124px\" alt\u003d\"\" src\u003d\"http://3.bp.blogspot.com/_IC5upHpV7t0/SZgoanPm8BI/AAAAAAAAAFY/jTqKNwKDviY/s320/ad8.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cdiv\u003e\u003ca href\u003d\"http://3.bp.blogspot.com/_IC5upHpV7t0/SZgoalDO2aI/AAAAAAAAAFQ/26F95KgySCI/s1600-h/ad7.jpg\"\u003e\u003cimg id\u003d\"BLOGGER_PHOTO_ID_5303032998316136866\" style\u003d\"FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 116px; CURSOR: hand; HEIGHT: 116px\" alt\u003d\"\" src\u003d\"http://3.bp.blogspot.com/_IC5upHpV7t0/SZgoalDO2aI/AAAAAAAAAFQ/26F95KgySCI/s320/ad7.jpg\" border\u003d\"0\" /\u003e\u003c/a\u003e \u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e\u003cdiv\u003eWe are the authorised reseller of CE BROKER, a german firm that sells second generation hardwares in West Africa. We sell flat screen computers and laptops of brands such as HP, IBM, Lifebook, Siemens, DELL and Canon. There are photo printers and accessories in the warehouse but we chose to sell flatscreen and laptop computers and accessories with wireless internet connections ready to browse. Don't think that the prices will cut your neck. Our price ranges are between N5, 900 toN49, 900. Please contact and order from us today. Call 07037990678, 08060756614 or \u003ca href\u003d\"mailto:geniusplanet2007@yahoo.com\"\u003egeniusplanet2007@yahoo.com\u003c/a\u003e\u003c/div\u003e\u003cdiv\u003eWelcome to our world!\u003cbr /\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e3892-geniusplanet2007@gmail.com\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/407191977307416260-6834174427310218163?l\u003dwww.geniusplanetnigeria.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://www.geniusplanetnigeria.com/feeds/6834174427310218163/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://www.geniusplanetnigeria.com/2009/02/we-sell-best-brands-cheap-prices.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/6834174427310218163"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/6834174427310218163"},{"rel":"alternate","type":"text/html","href":"http://www.geniusplanetnigeria.com/2009/02/we-sell-best-brands-cheap-prices.html","title":"WE SELL BEST BRANDS, CHEAP PRICES"}],"author":[{"name":{"$t":"ADAMA J.ADAMA"},"uri":{"$t":"http://www.blogger.com/profile/03507938683873261232"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"01219756135729062288"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://4.bp.blogspot.com/_IC5upHpV7t0/SZgoa97uhpI/AAAAAAAAAFo/OdGWxcIVlAE/s72-c/ad3.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-407191977307416260.post-349731216588253316"},"published":{"$t":"2008-12-18T10:53:00.001-08:00"},"updated":{"$t":"2010-01-18T03:13:03.068-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Personal Branding"}],"title":{"type":"text","$t":"Small Business Branding In Nigeria"},"content":{"type":"html","$t":"We live in a Society that is just waking up to the power of branding and how it can make their businesses successful. Nigerians are becoming more aware of brands and why they stand out. Why people buy OMO instead of detergent. Why people buy Maclean or Close-up instead of tooth-paste. Hence, it's obvious that brand awareness is the in-thing in this Country now.\u003cbr /\u003e\u003cbr /\u003eIam an ardent student of business branding. I love the creativity involved. I love doing it for my company and my clients. I love graphics, i love good logos, I appreciate good and high quality products and services. I love competition. I love being uniquely differrent from others. Hence, I love branding for all it is.\u003cbr /\u003e\u003cbr /\u003eHere you will find collections of articles on branding that has helped me and my clients.\u003cbr /\u003e\u003cbr /\u003eRelax, browse and have fun. Above all, contact me today let's work on your brand(company or organisation.\u003cbr /\u003eADAMA J. ADAMA\u003cdiv class\u003d\"blogger-post-footer\"\u003e3892-geniusplanet2007@gmail.com\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/407191977307416260-349731216588253316?l\u003dwww.geniusplanetnigeria.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://www.geniusplanetnigeria.com/feeds/349731216588253316/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://www.geniusplanetnigeria.com/2008/12/small-business-branding-in-nigeria.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/349731216588253316"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/349731216588253316"},{"rel":"alternate","type":"text/html","href":"http://www.geniusplanetnigeria.com/2008/12/small-business-branding-in-nigeria.html","title":"Small Business Branding In Nigeria"}],"author":[{"name":{"$t":"ADAMA J.ADAMA"},"uri":{"$t":"http://www.blogger.com/profile/03507938683873261232"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"01219756135729062288"}}],"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-407191977307416260.post-7204263634502120853"},"published":{"$t":"2008-12-18T10:49:00.000-08:00"},"updated":{"$t":"2010-01-18T03:25:05.077-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Personal Branding"}],"title":{"type":"text","$t":"Four More Brand Identity Myth"},"content":{"type":"html","$t":"Four More Brand Identity Myths\u003cbr /\u003e\u003ca href\u003d\"http://www.elf-design.com/article-Myths-More-print.html\"\u003e\u003c/a\u003e     \u003ca href\u003d\"http://www.elf-design.com/articles.html\"\u003e\u003c/a\u003e\u003cbr /\u003eHaving a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses.\u003cbr /\u003eIn our last Branding Myths article, we talked about three of the top misconceptions that small business people have about creating their brand identities. Here, we'll discuss four more myths.\u003cbr /\u003e\"Brand identity\" is the result of the combination of consistent visual elements that are used in your marketing materials. A basic brand identity consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.\u003cbr /\u003eI'm not a big company: I can't have/create/build a brand\u003cbr /\u003eJust because your company's not huge doesn't mean that you can't benefit from creating a brand identity. Even for the smallest company, a brand identity will make you look bigger than you are, will make you appear more professional, and will make your sales process easier. You'll also have a starting point for designing all of your marketing pieces, and your brand identity will make your marketing a breeze as well.\u003cbr /\u003eYou might not be able to create a branding program that is as comprehensive and self-sustaining as those of some of the big companies, because you won't be able to educate your clients like they can. Big companies with immediately recognizable logos and brand materials have made those logos and materials recognizable by spending a lot of time, money, and effort on educating the public about their brands. This is mainly done through advertising.\u003cbr /\u003eBut this isn't to say that you should jump out there once you have built a brand and start advertising; for many small businesses, advertising is expensive and doesn't offer a good return on investment.\u003cbr /\u003eI run my business in a personalized, one-on-one way: building a brand would make my business impersonal\u003cbr /\u003eBuilding a brand identity isn't necessarily a depersonalizing tactic. You can build a brand that's very personalized, and even centered on you and the way that you work with your clients. You can even use the personalized way that you run your business as a differentiation tool. That personalization can be one of the pieces of your business that makes you different.\u003cbr /\u003eSome major brands are built with this personalization. For example, Mrs. Field's Cookies is built all around her story, techniques, and recipes.\u003cbr /\u003eHaving a brand identity shouldn't change the way that your business works. There might be some slight changes when you start working on the inner layers of your brand, but brand identity just changes the face of your business to the public, making it look cleaner and more organized and professional. You can even design your brand identity to look personalized by using a signature, initials, or even your photo in your logo or Visual Vocabulary.\u003cbr /\u003eCreating a brand is too much work\u003cbr /\u003eThere is a lot of work involved in creating a brand identity and then creating the rest of the brand to match it. But it's all part of the overall work that you should do when you begin your business: determining your differentiators, creating your brand foundation and creating some of your brand basics, and positioning your brand.\u003cbr /\u003eDoing this work will give your business a clear path, and will make all aspects of your business easier. You will have the groundwork for your business laid out, and you'll be able to build on that groundwork to create success.\u003cbr /\u003eBeyond this groundwork, you shouldn't have to do much work; if you pick a good designer, you should be able to take more of an advisory role. Beyond answering some initial questions about your business and brand, you should be able to sit back and make the choices between options presented to you by that hired specialist, throughout the development of your logo and brand identity.\u003cbr /\u003eYour level of involvement in the design process will also vary depending on the amount of personalization that you have in your business. If you're running a very personalized business, then you will probably want to guide the design process closely, since in a personalized business your logo should reflect your tastes and style. If you're building a bigger business, then the style of your logo should reflect the industry and what's best for your business; often, a designer will guide those choices.\u003cbr /\u003eI can't use a symbol that's been used before: I have to be entirely unique\u003cbr /\u003eBy using a variation of a symbol that's been used before, you're leveraging the recognition and meaning that the symbol already has. This is often the best course of action for small businesses, because you won't have a large budget to spend on educating your audience on the meaning of a new symbol.\u003cbr /\u003eWhat should be unique about your brand identity is the way that you use these symbols. You can develop new combinations of symbols to communicate your message. Or you can arrange the symbols in a different way, or use them in place of letters in your logo to make it more unique.\u003cbr /\u003eAnother way that you can make your symbols unique is to draw them using different techniques or effects, such as calligraphy or paint strokes, or using different proportions. These techniques make your symbols unique and interesting, and can also communicate more of your brand's personality.\u003cbr /\u003eAbout the Author\u003cbr /\u003eErin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. As the owner of elf design, Erin is passionate about helping small business owners stand out in front of their competition and attract more clients. Hundreds of small business owners across the US and Canada have relied on Erin to create content and visuals that support their brands.\u003cdiv class\u003d\"blogger-post-footer\"\u003e3892-geniusplanet2007@gmail.com\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/407191977307416260-7204263634502120853?l\u003dwww.geniusplanetnigeria.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://www.geniusplanetnigeria.com/feeds/7204263634502120853/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://www.geniusplanetnigeria.com/2008/12/four-more-brand-identity-myth.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/7204263634502120853"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/407191977307416260/posts/default/7204263634502120853"},{"rel":"alternate","type":"text/html","href":"http://www.geniusplanetnigeria.com/2008/12/four-more-brand-identity-myth.html","title":"Four More Brand Identity Myth"}],"author":[{"name":{"$t":"ADAMA J.ADAMA"},"uri":{"$t":"http://www.blogger.com/profile/03507938683873261232"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"01219756135729062288"}}],"thr$total":{"$t":"0"}}]}});